{"id":2791,"date":"2025-05-09T09:53:32","date_gmt":"2025-05-09T09:53:32","guid":{"rendered":"http:\/\/anthonyhouse.org\/?p=2791"},"modified":"2025-05-10T04:03:48","modified_gmt":"2025-05-10T04:03:48","slug":"coca-cola-agrees-to-label-changes-following-greenwashing-claim","status":"publish","type":"post","link":"http:\/\/anthonyhouse.org\/index.php\/2025\/05\/09\/coca-cola-agrees-to-label-changes-following-greenwashing-claim\/","title":{"rendered":"Coca-Cola agrees to label changes following greenwashing claim"},"content":{"rendered":"<div data-beyondwords-marker=\"9ff6a818-414f-46c9-b3ba-f1d2a7ee9100\" data-beyondwords-player=\"true\">\u00a0<\/div>\n<h4><img decoding=\"async\" loading=\"lazy\" data-recalc-dims=\"1\" class=\"alignnone wp-image-506884 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Coca-Cola\" width=\"860\" height=\"516\" data-src=\"https:\/\/i0.wp.com\/www.circularonline.co.uk\/wp-content\/uploads\/2025\/05\/iStock-1388285021.jpg?resize=860%2C516&amp;ssl=1\"><\/h4>\n<h4>Coca-Cola has agreed to change some of its labelling practices following a greenwashing compliant by the European Consumer Organisation (BEUC).<\/h4>\n<p>BEUC and its members lodged a greenwashing complaint against Coca-Cola to European consumer authorities in November 2023.<\/p>\n<p>Coca-Cola agreed to clarify that \u2018100%\u2019 recycling claims refer only to the plastic bottle body and not to other components, such as caps and labels.<\/p>\n<p>BEUC said the bottle maker also committed to avoid giving the impression of a closed recycling loop.<\/p>\n<p>Commenting on the announcement, Agust\u00edn Reyna, Director General of BEUC, said: \u201cIt is crystal clear that a 100% recycling rate will never be reached. Affirming that a bottle is 100% recycled or recyclable is outright misleading and should stop, just as green imagery giving the wrong impression that plastic drink bottles have zero impact on the environment.<\/p>\n<p>\u201cWe expect authorities to monitor if Coca-Cola turns their words into deeds and to take strong measures if this is not the case.\u201d<\/p>\n<p><a href=\"https:\/\/www.circulareconomyfestival.com\/programmes\/?utm_source=partner_site&amp;utm_medium=article&amp;utm_campaign=MayCOFOCEBanner\"><img decoding=\"async\" loading=\"lazy\" data-recalc-dims=\"1\" class=\"alignnone wp-image-453669 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"860\" height=\"106\" data-src=\"https:\/\/i0.wp.com\/www.circularonline.co.uk\/wp-content\/uploads\/2025\/03\/CIWM-394-FOCE-25-Leaderboard-728x90px-scaled.jpg?resize=860%2C106&amp;ssl=1\"><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>The post <a href=\"https:\/\/www.circularonline.co.uk\/news\/coca-cola-agrees-to-label-changes-following-greenwashing-claim\/\">Coca-Cola agrees to label changes following greenwashing claim<\/a> appeared first on <a href=\"https:\/\/www.circularonline.co.uk\">Circular Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Coca-Cola has agreed to change some of its labelling practices following a greenwashing compliant by the European Consumer Organisation (BEUC). BEUC and its members lodged a greenwashing complaint against Coca-Cola to European consumer authorities in November 2023. Coca-Cola agreed to clarify that \u2018100%\u2019 recycling claims refer only to the plastic bottle body and not to other components, such as caps and labels. BEUC said the bottle maker also committed&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/posts\/2791"}],"collection":[{"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/comments?post=2791"}],"version-history":[{"count":1,"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/posts\/2791\/revisions"}],"predecessor-version":[{"id":2792,"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/posts\/2791\/revisions\/2792"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/media\/2793"}],"wp:attachment":[{"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/media?parent=2791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/categories?post=2791"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/anthonyhouse.org\/index.php\/wp-json\/wp\/v2\/tags?post=2791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}